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WHAT DISTINGUISHES US

DUG Purist Skizze Farbe

The Beginnings - Idea and Inspiration

The vision was clear: to offer a high-quality Glashütte watch at an amazingly affordable price and yet still meet the highest standards of craftsmanship and quality - bearing the Glashütte seal and Made in Germany. This is our interpretation of contemporary watchmaking. A project that we pursue with conviction and dedication.

The Implementation - What makes us different

We are very traditional when it comes to watches. However, our approach deliberately breaks with traditional sales models: instead of going through middlemen and jewelers, we focus on direct sales to the end customer.

OUR APPROACH - Your advantage

This has the advantage that we can control the price structure ourselves and offer our customers the watch at a price that is unique. While with many brands, due to their business structure, only a fraction of the purchase price reflects the actual production value of the watch, with us a large part of the price goes directly into the production of the individual watch. We save ourselves the additional high costs for sales and marketing, which would make the watch three times more expensive to sell.

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