
MIRROR
In the interview, Toni Brodführer explains how and why he founded DUG and how the new brand has developed.

Chrononautix
"For me, DUG is one of the surprises of the watch year 2024. Buying it is an absolute no-brainer" - Mario Reinsch

Mario Lenke
"The concept, the design and the price of the watch are convincing." - Mario Lenke

Uhrtalk
"I was impressed when I held the watches in my hand for the first time. You can really tell how high-quality the watches are." - Christian / Mr.Nice.Watch

British GQ
Featured in "The 100 most affordable watches under £1K – according to the world's biggest collectors"
DUG Purist
One watch, many faces - The Purist exactly as you imagine it.


index
2 variants - modern line indices (type 1) or classic number indices (type 2).
dial color
3 colors - Onyx Black, Royal Blue and Moon White.
date display
Optionally available with window date at 6 o'clock.
bracelet
Optionally with stainless steel bracelet or genuine leather strap.
ALL WATCHES
Purist Typ 1
Purist Typ 1
Purist Typ 2
Purist Typ 2

GLASHÜTTE - SINCE 1845
Glashütte stands for watchmaking art and tradition worldwide. The watches combine precision, craftsmanship and elegance - a symbol of quality and timeless masterpieces from Saxony.

FROM THE VISION TO THE WATCH
Our vision: A high-quality Glashütte watch for under 1,000 EUR that combines mechanical watchmaking, quality and Made in Germany. With passion and support, this dream became a reality.