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  1. Announced in good time: From January 1st, 2026, we will adjust our prices by €100.
SPIEGEL - Interview mit Gründer Toni Brodführer

SPIEGEL - Interview with founder Toni Brodführer

Jun 11, 2025


In the interview, Toni Brodführer explains how and why he founded DUG and how the new brand has developed.

You can read the interview here: https://www.spiegel.de/stil/deutsche-uhrenmanufaktur-glashuette-interview-mit-dem-gruender-einer-neuen-uhrenmarke-a-1df09f47-0a12-4862-8fc2-f999e273bbd4 (Paywall)

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WatchTime - Praxistest der Purist in der Jan / Feb Ausgabe 2026

WatchTime - Practical test of the Purist in the Jan/Feb issue 2026

Dec 10, 2025

"With watches priced in the low four figures, DUG is bringing a breath of fresh air to Glashütte." WatchTime Germany ...

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Die DUG Purist in Granitgrau

The DUG Purist in granite grey

Dec 2, 2025

The Micropraha watch fair took place in Prague on November 29th and 30th. To mark the occasion, we previewed the new ...

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Artikel der Wirtschaftswoche über DUG Glashütte

Wirtschaftswoche berichtet über DUG Glashütte

Sep 18, 2025

Die Wirtschaftswoche hat mit DUG Geschäftsführer Toni Brodführer gesprochen, warum DUG Glashütte als neue Uhren-Marke in Glashütte gegründet wurde.

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DUG Glashütte im MDR Sachsenspiegel

DUG Glashütte im MDR Sachsenspiegel

Aug 21, 2025

Das Magazin „Sachsenspiegel" des MDR Fernsehens war bei der DUG in Glashütte und hat sich angesehen, wie die Purist gebaut wird.

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