We present our new headquarters

On June 14, 2025, we presented the new DUG manufactory in the heart of Glashütte to the public: customers, journalists from Germany and abroad, and industry representatives. Even State Secretary Kralinski of the Saxon Ministry of Economic Affairs came along with Mayor Gleissberg to see how we are making traditional Glashütte watchmaking accessible to more people through digitalization.

“The DUG combines traditional Glashütte craftsmanship with digital sales channels in an innovative way – a strong example of Saxon entrepreneurial spirit,” the State Secretary explained in his speech.

The 60 guests were not only able to view the large, light-filled rooms, but a watchmaker also demonstrated on-site how the Purist is assembled.

Prototypes of the new models were also on display, and Toni explained where DUG stands with the Purist 38 and the diver's Nautik model, as well as new special colors for the dials.

The guests also gained insight into precision mechanics and saw how components are finished by hand and how the rotor is created.