Wirtschaftswoche reports on DUG glassworks
Sep 18, 2025
Wirtschaftswoche spoke with DUG Managing Director Toni Brodführer about why DUG Glashütte was founded as a new watch brand in Glashütte.
Toni Brodführer: "Someone with an average salary can no longer afford a mechanical watch from Glashütte."
The DUG is now changing that. "We want to be a complement and reopen the gateway to Glashütte for more people."
How DUG does this and what happened in the first year on the market can be read on the Wirtschaftswoche website.
https://www.wiwo.de/unternehmen/handel/uhren-wir-wollen-das-tor-nach-glashuette-wieder-fuer-mehr-menschen-oeffnen/100148587.html
