WatchTime Düsseldorf 2026
DUG at WatchTime Düsseldorf 2026
Win one of 5 pairs of tickets
Meet us at WatchTime Düsseldorf at the Rheinterrasse from 23 to 25 October 2026. Try our watches on your own wrist and get to know the people behind DUG.
We are giving away five pairs of admission tickets for your visit. With a little luck, you and your guest could be joining us.
5 winnersSelected at random
2 tickets eachFor you and your guest
20 Oct · 6 pmEntry deadline · CEST (UTC+2)
How to enter
- Enter your name and email address.
- Accept the terms and conditions and submit the form.
- After the closing date, we will draw five winners and notify them by email.
Entry is free and no purchase is necessary. One entry per person. We use your details to administer the prize draw.
The entry deadline has passed. Thank you for your interest. We look forward to seeing you at WatchTime Düsseldorf.
Terms and conditions
- Prize draw organiser: DUG Deutsche Uhrenmanufaktur Glashütte GmbH, Feldstraße 2, 01768 Glashütte, Germany. Contact: info@dug-glashuette.com.
- Entry: Free and no purchase necessary. Open to individuals aged 18 or over. To enter, complete and submit this form by 20 October 2026 at 18:00 CEST (UTC+2). Entries must be received by DUG by this time. One entry per person will be considered; multiple submissions do not increase your chances of winning.
- Prize: Five winners will be drawn at random from all valid entries received before the deadline. Each winner will receive two admission tickets for WatchTime Düsseldorf 2026, which takes place from 23 to 25 October 2026. Admission is subject to the validity of the tickets provided and the event organiser's conditions. Travel, accommodation and other costs are not included. No cash alternative is available.
- Draw and notification: The draw will take place after the entry deadline. Winners will be notified at the email address provided. Please also check your spam folder. If a reply is required to arrange ticket delivery, the deadline stated in the winner notification will apply. If no reply is received, a replacement winner may be drawn.
- Fair entry: Automated or demonstrably abusive submissions will not be considered. Your chances of winning do not depend on a purchase or a newsletter subscription.
Privacy notice for this prize draw
Data controller: DUG Deutsche Uhrenmanufaktur Glashütte GmbH, Feldstraße 2, 01768 Glashütte, Germany. Privacy enquiries: info@dug-glashuette.com.
We process your name, email address and entry details to administer the prize draw, verify valid entries and notify winners. The legal basis is Article 6(1)(b) GDPR. We cannot consider your entry without these details. We use Shopify and our email service provider for technical processing.
Data collected for the prize draw will be deleted once administration is complete and no statutory retention or documentation obligations remain. Any existing newsletter subscription is unaffected by your entry.
Subject to the applicable legal requirements, your rights include access, rectification, erasure, restriction of processing and data portability, as well as the right to lodge a complaint with a data protection supervisory authority. For further information about data processing, service providers and international transfers, please see our privacy policy.
Go directly to the downloads . Here you can find the press release as a PDF, as well as images of our watches and the event:
Download press materials
How Glashütte's start-up manufactory works
State Secretary Kralinski visits the Deutsche Uhrenmanufaktur Glashütte (DUG)
On June 14, 2025 , State Secretary Kralinski visited the Deutsche Uhrenmanufaktur Glashütte (DUG) to learn how traditional Glashütte watchmaking craftsmanship is being made accessible to more people through digitalization.
After several years of planning, DUG launched in December 2024 as the eleventh manufactory in Glashütte with a novel approach: The mechanical watches are manufactured at Glashütte workbenches by experts with a high proportion of manual labor according to the high standards of the Glashütte Ordinance, but all supporting processes are digitalized.
DUG's sales are handled directly through the website www.dug-glashuette.com. There, customers can configure their own watches. Customers can also communicate via Instagram. This allows DUG to receive feedback and requests directly from customers and the industry, and maintains constant personal contact with them.
This allows DUG to offer high-quality Glashütte watches at a much more affordable price than was previously possible, offering its customers direct contact with this emotional product. This new approach has garnered considerable attention not only in the German industry, but also in many other countries, as evidenced by an article in British GQ and orders from the USA, Japan, and Dubai. Since its launch, DUG watches have consistently sold out.
Thomas Kralinski, State Secretary in the Saxon State Ministry for Economic Affairs, Labour, Energy and Climate Protection:
"Glashütte is the cradle of German watchmaking and enjoys an excellent reputation worldwide. Timepieces of outstanding quality have been created here since the 19th century. With the new watch manufactory, this tradition can be experienced by even more people. DUG innovatively combines traditional Glashütte craftsmanship with digital distribution channels – a strong example of Saxon entrepreneurial spirit.
And because the future needs origins, the Free State of Saxony has advocated for the protection of the 'Glashütte' designation of origin and the assurance of high quality standards. This designation of origin has been legally protected since 2022."
Founder Toni Brodführer demonstrated to State Secretary Kralinski and German and international journalists how individual components are hand-decorated in Glashütte. The tour of the company headquarters currently under construction in the center of Glashütte, with demonstrations of upcoming DUG models, provided a glimpse into the future. In summer 2025, DUG will launch a diving watch and a smaller version of the Purist line.
Founder of the DUG, Toni Brodführer:
"I'm very pleased with the success DUG has now achieved since its launch, after years of planning. Through our direct contact, we can not only keep the watches affordable for many people, but also tailor them to our customers' wishes. The next step will be market entry in the US and other countries. We are currently setting up a headquarters in the heart of Glashütte to accommodate the additional capacity."
The event ended with the ceremonial inclusion of the DUG brand in the permanent exhibition of the Watch Museum by the director Dr. Molzahn .
Mayor of the city of Glashütte, Sven Gleißberg:
"This year, Glashütte looks back on 180 years of watchmaking tradition—a history characterized by craftsmanship, innovation, and a bold entrepreneurial spirit. With the founding of DUG, this legacy is being continued in a contemporary way. It exemplifies the dynamism and diversity that characterize all eleven manufactories currently located at our site. This fits with our motto: Glashütte...where time lives!"
