news
WatchTime - Practical test of the Purist in the Jan/Feb issue 2026
Dec 10, 2025
"With watches priced in the low four figures, DUG is bringing a breath of fresh air to Glashütte."
WatchTime Germany ...
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The DUG Purist in granite grey
Dec 2, 2025
The Micropraha watch fair took place in Prague on November 29th and 30th. To mark the occasion, we previewed the new ...
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Wirtschaftswoche berichtet über DUG Glashütte
Sep 18, 2025
Die Wirtschaftswoche hat mit DUG Geschäftsführer Toni Brodführer gesprochen, warum DUG Glashütte als neue Uhren-Marke in Glashütte gegründet wurde.
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DUG Glashütte im MDR Sachsenspiegel
Aug 21, 2025
Das Magazin „Sachsenspiegel" des MDR Fernsehens war bei der DUG in Glashütte und hat sich angesehen, wie die Purist gebaut wird.
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Worn & Wound USA stellt DUG Glashütte vor
Jul 9, 2025
Das große amerikanische Uhren-Magazin Worn & Wound berichtet über unseren neuen Sitz im Herzen Glashüttes, wie die Herstellung abläuft, und über die kommenden Modelle.
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DUG is ceremoniously inducted into the Glashütte Watch Museum
Jun 20, 2025
DUG has become the eleventh brand to arrive in Glashütte. This is evident through its inclusion in the permanent exh...
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We present our new headquarters
Jun 20, 2025
On June 14, 2025, we presented the new DUG manufactory in the heart of Glashütte to the public: customers, journalist...
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Alcantara strap with pin buckle
Jun 19, 2025
Our Alcantara strap with pin buckle is now available in greige. Fits all DUG models.
Directly to the Alcantara str...
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The DUG Purist in Tonka Brown
Jun 19, 2025
With the DUG Purist in tonka brown, we bring a special color to your wrist: Inspired by the Pantone Color of the Yea...
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SPIEGEL - Interview with founder Toni Brodführer
Jun 11, 2025
In the interview, Toni Brodführer explains how and why he founded DUG and how the new brand has developed.
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Stainless steel strap available for DUG Purist
Jan 19, 2025
The stainless steel strap for the Purist is now available. In addition to the possibility of ordering the watch direc...
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DUG Purist on YouTube - Presented by Mario Lenke
Dec 8, 2024
The DUG Purist was presented in a review on Mario Lenke's YouTube channel. In the video, the well-known watch expert ...
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