DUG Purist - Special Edition Granite Grey
A real Glashütte watch.
At a really good price.
Wirtschaftswoche
"We want to be a complement and reopen the gateway to Glashütte to more people."
SPIEGEL
In the interview, Toni Brodführer explains how and why he founded DUG and how the new brand has developed.
Chrononautix
"For me, DUG is one of the surprises of the watch year 2024. Buying it is an absolute no-brainer" - Mario Reinsch
WORN & WOUND
Worn & Wound is one of the most important watch magazines worldwide – and introduces DUG as a new brand from Glashütte.
WATCHTIME
"The longer you look, the more well-thought-out elements you find, and that's always a good sign."
Mario Lenke
"The concept, the design and the price of the watch are convincing." - Mario Lenke
Uhrtalk
"I was impressed when I held the watches in my hand for the first time. You can really tell how high-quality the watches are." - Christian / Mr.Nice.Watch
British GQ
Featured in "The 100 most affordable watches under £1K – according to the world's biggest collectors"
DUG Purist
One watch, many faces - The Purist exactly as you imagine it.
index
2 variants - modern line indices (type 1) or classic number indices (type 2).
dial color
3 colors - Onyx Black, Royal Blue and Moon White.
date display
Optionally available with window date at 6 o'clock.
bracelet
Optionally with stainless steel bracelet or genuine leather strap.
ALL WATCHES
Purist Typ 1
Purist Typ 1
Purist Typ 2
Purist Typ 2
news
WatchTime - Practical test of the Purist in the Jan/Feb issue 2026
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The DUG Purist in granite grey
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Wirtschaftswoche berichtet über DUG Glashütte
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GLASHÜTTE - SINCE 1845
Glashütte stands for watchmaking art and tradition worldwide. The watches combine precision, craftsmanship and elegance - a symbol of quality and timeless masterpieces from Saxony.
FROM THE VISION TO THE WATCH
Our vision: A high-quality Glashütte watch for under 1,000 EUR that combines mechanical watchmaking, quality and Made in Germany. With passion and support, this dream became a reality.
