100% Purist. Now also in 37 mm.
The Purist 37 family – now available for pre-order.
DUG Purist - Special Edition Granite Grey
A genuine watch from Glashütte.
At a genuinely good price.
THE DUG PURIST 37 IN REVIEW
Luuk Leppen takes an in-depth look at the new DUG Purist 37.
MONOCHROME
"Good-old honest watchmaking" - The Purist impresses with Glashütte details and strong value.
SPIEGEL
In the interview, Toni Brodführer explains how and why he founded DUG and how the new brand has developed.
Chrononautix
“For me, DUG is one of the surprises of the 2024 watch year. Buying one is an absolute no-brainer.” – Mario Reinsch
Uhrtalk
"I was impressed when I first held the watches. You can really tell how high-quality the craftsmanship of the watches is."
WORN & WOUND
Worn & Wound is one of the most important watch magazines worldwide – and introduces DUG as a new brand from Glashütte.
aBlogtoWatch
aBlogtoWatch on the DUG Purist: Glashütte quality, striking details – “Glashütte prestige at a value price.”
Mario Lenke
"The concept, the design and the price of the watch are convincing." - Mario Lenke
British GQ
Featured in "The 100 most affordable watches under £1K – according to the world's biggest collectors"
WATCHTIME
"The longer you look, the more well-thought-out elements you find, and that's always a good sign."
WirtschaftsWoche
“We want to complement what is already there and open the door to Glashütte to more people again.”
DUG Purist
One watch, many faces – the Purist exactly as you envision it.
Indices
Two variants: modern baton indices (Typ 1) or classic Arabic numerals (Typ 2).
Dial color
Several dial colors – from classic shades to selected special editions.
Date display
Available with an optional date display at 6 o’clock.
Strap
Optionally with stainless steel bracelet or genuine leather strap.
ALL WATCHES
Purist 37 Typ 1
Purist 37 Typ 1
Purist 37 Typ 2
Purist 37 Typ 2
Purist Typ 1
Purist Typ 1
Purist Typ 2
Purist Typ 2
Purist Typ 2 California Dial
Purist Typ 2 California Dial
News
MONOCHROME Watches on DUG Glashütte: "Good-old honest watchmaking"
Read more
Fabric strap with pin buckle
Read more
aBlogtoWatch – “Glashütte prestige at a value price”
Read more
GLASHÜTTE – SINCE 1845
Glashütte stands for watchmaking art and tradition worldwide. The watches combine precision, craftsmanship and elegance - a symbol of quality and timeless masterpieces from Saxony.
FROM THE VISION TO THE WATCH
Our vision: a high-quality, affordable watch from Glashütte that combines mechanical watchmaking, quality and Made in Germany. With passion and support, this dream became a reality.
